Full Job Description
Job Title: Digital Content Strategist
Company: TechInnovate
Location: Abilene, Kansas
Industry: Digital Marketing and Technology
About TechInnovate
At TechInnovate, we are at the forefront of transforming digital experiences for brands across the globe. Based in the heart of Abilene, we pride ourselves on our innovative approaches to digital marketing, blending creativity with cutting-edge technology. As we expand our reach and influence in the industry, we are excited to welcome a passionate and driven Digital Content Strategist to our dynamic team.
Job Description
As a Digital Content Strategist at TechInnovate, you will be responsible for developing and overseeing the execution of content strategies that enhance our brand storytelling and drive customer engagement. You will collaborate with cross-functional teams, including marketing, design, and analytics, to create compelling content that aligns with our business goals and resonates with our audience.
Key Responsibilities
- Develop and implement comprehensive digital content strategies that drive brand awareness, engagement, and customer retention.
- Conduct thorough market research and audience analysis to identify trends, preferences, and emerging opportunities.
- Collaborate with designers and writers to produce high-quality content, including blog posts, social media updates, email newsletters, and website copy.
- Optimize content for SEO and oversee content promotion through various digital channels, including social media, email marketing, and PPC campaigns.
- Monitor, analyze, and report on content performance metrics to refine and enhance strategies.
- Stay up-to-date with industry trends, best practices, and emerging technologies to ensure our content strategies are innovative and effective.
- Develop and maintain a consistent brand voice and messaging across all platforms and communications.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital content strategy, marketing, or a similar role.
- Strong understanding of SEO, SEM, and content marketing principles.
- Proficient in using content management systems (CMS), digital analytics tools, and social media platforms.
- Exceptional writing, editing, and communication skills with a keen eye for detail.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects.
- Creative mindset with strong problem-solving skills and a focus on results.
Why Join TechInnovate?
Joining TechInnovate means becoming a part of a supportive team committed to pushing creative boundaries. Our office in Abilene provides a collaborative atmosphere where your ideas are valued and encouraged. Here are a few perks of working with us:
- Competitive Salary: We value your expertise and offer a competitive salary package.
- Comprehensive Benefits: Enjoy health, dental, and vision insurance, along with a 401(k) retirement plan.
- Work-Life Balance: Flexible work hours and the option for remote work ensure you can maintain a healthy work-life balance.
- Career Development: Opportunities for professional growth through training sessions, workshops, and conferences.
- Community Engagement: Be part of a team that values community involvement and social responsibility.
How to Apply
If you are passionate about content strategy and want to make a significant impact in a growing company, we want to hear from you! Please prepare a resume and a cover letter detailing your relevant experience and your vision for content strategy in a digital-first landscape.
At TechInnovate, we believe in fostering a diverse workplace and encourage applications from individuals of all backgrounds. Join us in shaping the future of digital content strategy!
Application Deadline: [Insert Deadline Here]
We look forward to receiving your application and exploring how you can contribute to our journey at TechInnovate!